The Laguna Beach Visitors & Conference Bureau is a non-profit marketing organization developed to promote and protect the brand of Laguna Beach for the membership and the community. The Laguna Beach Visitors & Conference Bureau (LBVCB) was formed in 1986 as a private, non-profit civic association. The Bureau's primary role is to market the City of Laguna Beach both locally and globally. The Bureau directs and implements all marketing, public relations, member interaction, Web site development, consumer contact, visitors guide request fulfillment, incentive meetings market sales and more. The Laguna Beach VCB receives funding through the Business Improvement District (BID), a lodging self-assessment, with one-half of the funds allocated to the Visitors Bureau and one-half to the Arts of Laguna Beach. The Bureau also receives revenue from its membership program.

Mission

To market Laguna Beach as a year-round visitor, meeting and wedding destination, partnering with the arts, galleries, restaurants and lodging to stimulate the economy and support the village lifestyle. By targeting overnight visitors, LBVCB marketing efforts help generate transient occupancy and sales tax revenues as well as new money spent on local goods and services.

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