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Visit Laguna BeachTM is a non-profit marketing organization developed to promote and protect the brand of Laguna Beach for the membership and the community. Visit Laguna BeachTM (formerly Laguna Beach Visitors & Conference Bureau) was formed in 1986 as a private, non-profit industry association. Visit Laguna Beach's primary role is to market the City of Laguna Beach both locally and globally. They direct and implement all marketing, public relations, member interaction, website development, consumer contact, visitors guide request fulfillment, incentive meetings market sales and more.